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Benefits of an Animated Explainer Video for Your Website

Today, it is impossible to put a blind eye on the way explainer videos have impacted internet marketing. Website owners have started to deviate from traditional methods of attracting consumers to their sites by conveniently adopting one stop short video clip that in an engaging and lively manner communicates to viewers everything there is to know about the site.

Information seekers on website will no longer be subjected to the strain of reading through large texts anymore.

You can’t miss to have an explainer video on your site

For any business to succeed in this global market full of neck to neck competition, it needs to be on top, in its services and how it markets itself. It is for that reason organizations are making sure that their pages’ search engines are optimized and attract more traffic than their competitors.

According to a study that was done by 2012, 53% of people who use Google to search for information only utilize the first-page results. The other 47% is shared among the subsequent site owners; call it survival of the fittest. To make matters worse if your page appears on the 10th spot on Google search page, it will only receive 2.2% of the traffic.

No one wants to be at the bottom, especially when it comes to Google rankings and that why everyone fights for the top spot or at least be on the pages receiving high traffic if you run that online business.

How does this relate to explainer video?

Ever wondered how Google ranks websites? They do this through an algorithm that takes into consideration the amount of time that visitors spend on your page. So, with a well-crafted, informative and eye-catching explainer video, you will be able to buy yourself some more visitors’ time and put your page in the Google rankings’

Is that not what everyone with an online business wants, as it will translate into customer conversion? If you had any doubts about the incredible results explainer video delivers, just take a look at Clickbank and find out websites with top rated conversion rates in your niche. You will notice that they have a trademark: explainer videos.

Let’s be realistic would you prefer to read a 200-page novel or watch the same in a movie of 2 hours? To support this, a research conducted by the University of Hamburg shows that people’s average attention span is 8 seconds, thus, they will not concentrate much while reading those monotonous texts. However, they will spend on an average 2.7 minutes on that single online video, is that not incredible news to people using explainer videos?

Do you need more proof that explainer video is a game changer? had more reason to smile when they adopted explainer video to market their products. Their online sales conversion rate increased by 44%. As a consequence, the Vice President and General Manager of Vision Retailing Inc., the parent company of, Frank Malsbenden stated that those results prompted them to add more videos on many of their products as possible.

Furthermore, Comscore an organization that tracks online data stated that business sites that exposed visitors to explainer videos for two minutes or more on average, had a 64% customer conversion likelihood compared to sites that had only text.

Truth be told, if you are tactically disadvantaged in online marketing, you are missing a great deal of chances and customers. I need not say more as statistics don’t lie. If you need to outdo your competitors, adopt an amazing explainer video and compliment that website’s text, and start reaping positive results.

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Follow These Top Scripting Tips To Get The Best Out Of Your Animations

Why scripting?

In this century where everything can be accessed over the internet Whiteboard Videos are necessary for business promotion.

However, coming up with customized animations cannot fully capture the attention of the target population. Your images require scripts to stress on the information for better engagement and capturing of the viewer’s attention. Scripting whiteboards can be hectic to knew, but don’t worry we got you covered!

After coming up with your animation here are the 5 basic tips on how you can script your whiteboard video easily:

Tip#1: Give a solution to a problem

Have a consumer mentality during video scripting. Come up with problems you can face as a consumer and solve them to satisfaction. Wherever consumers come across your videos, they will be thrilled watching them since they have solutions to their problems.

Tip#2: Tell a story

In your life you might have been faced with the same problem consumers are facing, tell them a story about your experience. If you haven’t, make sure you create one which is relevant to their situations and let them know you understand them. By telling a story which looks similar to theirs, they will feel connected and catered for in your video.

Tip#3: Concentrate on content

The outcome of any video depends on its content; irrespective of the length of the video make sure that it is catchy and informative. Know what your target population likes, include in the video content that quenches their need for information and don’t forget to entertain them periodically.

Tip#4: Read your script out loud

During video scripting ensure that the texts intermarry with your animations. Make sure that the written script seems to be coming from the image in the video. Read your writings loud to stress all the instances stress by the animations, thus make it naturally. Natural and personalized scripted videos give viewers easy time to follow and seem more appealing to them.

Tip#5: Select the best service provider for Whiteboard Animations

The quality of your animations entirely depends on the whiteboard animation service providers. Get an animation service which looks great with your scripts. If you are new in whiteboard animations, get information about who is the best service provider from the experienced personalities in the field.

Improve your whiteboard videos with these proven top 5 tips and get the best results ever!

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Reasons Why Whiteboard Animation Videos Convert Viewers Into Buyers

Do you know that Whiteboard Animated videos can convert your viewers into customers? Whiteboard Animation video is a format for relaying information by merging voiceover and illustrations. A good number companies are using this digital marketing platform and the gains are substantial. It has been used by digital marketers to lure their potential customers and convey the anticipated information to them.

The following are reasons why Whiteboard Animation videos convert viewers into actual customers.

1. The videos are created with appealing details that have clear and precise messages. The message in the videos is easy to apprehend. It’s a tool that is great for sharing concepts and knowledge with limited fuzz that’s found in other animated videos.

2. If done precisely, they turn out to be fun. They turn out to be engaging to the viewers, as they are entertaining and sometimes ridiculous. The personalization aspect makes customers feel they are part of the organization hence the need to engage in business.

3. They are versatile hence allow for flexibility. This gives marketers a chance to place them anywhere e.g. on website pages and blogs. Furthermore, the videos can be made to identify with your page.

4. They are impactful therefore easily remembered. Your brand is easily identified with when the clients remember your video. Such videos are shared with ease and viewers get informed.

5. The videos foster brand evangelists as it makes it simple to share the videos on the social media platform. This, in turn, increases the brand’s following who spreads information on their products and services.

6. If done with an expert in writing, the video’s great message will inform the viewer’s how it’s beneficial and how they’ll make use of it. It gives the viewer’s reasons they can’t do without it.

7. Whiteboard videos enhance your call-to-action. This makes the customer be aware of what they should do i.e. whether to purchase a product, make a phone call or visit the site.

With the above benefits, whiteboard videos definitely have the ability to convert viewers into customers.

Furthermore, the videos are cost-effective compared to other types when it comes to production. For the whiteboard video to be effective, it’s vital to understand your call to action. Once the call to action is known, the script and video can be created. Convert your viewers into customers by using whiteboard animated videos.

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Whiteboard Videos VS Regular Videos: Which One Is Better For Your Business

Both whiteboard and regular videos are an important tool while doing any explanatory modern day businesses, but how can we choose the one which can give us better results in very short period of time. No matter what the price says, we still have to pay something.

Here are few pros and cons of both the tools to clear all the doubts:

Pros of whiteboard videos

  • Whiteboard videos are fun and attention seeking in general, as people love the motion and moving objects so they can communicate with people better. Easily.
  • Whiteboard videos are simple and memorable as we can only see the white background and narrations, there is no need to worry about getting distracted by the unnecessary actors or images.
  • Whiteboard video always comes up with a call to action. The interested viewers should be given something to respond to the video.
  • Whiteboard videos are very handy to produce (with StudioNett) without the need for any specific updates if the product appearance change in future.

Cons of whiteboard videos

  • Whiteboard videos cannot use more than one character which can engage and communicate with the viewers.
  • White board videos are usually one dimensional and they are being created in such a way as they are only moving and reacting.

Pros of regular videos

  • Regular videos has the potential to offer the exact snapshot of a product, which is very much necessary if you have a particular project to present.
  • Regular videos can include multiple characters which can engage more with the audiences.

Cons of regular videos

  • Regular videos are very specific by nature, which can make it hard to explain the benefits of the product.
  • Regular videos, if they are done poorly by any non-professional people can make the product looks really awful.
  • Regular videos may include scenes, which have both stimuli and actors, which can make it hard for the viewers to understand the proper messages.

Your specific products or services must be analyzed first, which type of video will look better with the product. Some companies use both regular and whiteboard videos but you should ask first, the goals you would like to achieve with your the product, then which one you will use.

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